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Right Price Marketing Launches Nationwide TV Direct Response Campaign for Securita’s Award-Winning PortaVault®

PortaVault® offers the leading Portable Home Organizing System that organizes, stores and transports important documents in an emergency.

August 12, 2008

LOS ALTOS, Calif., August 12, 2008 – After a tremendous response from emergency response organizations, such as the American Red Cross, financial and legal institutions, and with over 1,200 PortaVault® units sold with only word-of-mouth marketing, Securita, Inc. has launched a nationwide television marketing campaign to offer its emergency preparedness solution to the general public.

Securita, Inc. has partnered with Right Price Marketing to create the PortaVault® 60-second direct response TV spot, featuring Retired Los Angeles Fire Chief Assistant, Al Hernandez, which will begin a 2-week media test on August 11th with over 20,000 TV airings scheduled.

“We are very excited to be working with Securita, Inc. on helping them market and bring public awareness to this important product,” said Vlad Zatulovsky, President of Right Price Marketing. “Not only does the PortaVault® have huge revenue and market potential, but, more importantly, it will really help people be prepared and deal with one of the hardest experiences in life someone has to go through.”

The Vital Records PortaVault was created after Sherie Dodsworth, the Company’s founder and an experienced CPA, witnessed on TV the thousands of Hurricane Katrina refugees in complete chaos; unable to get assistance because they did not have identification, medical, insurance, mortgage or other important records.

“My compassion for the victims of Hurricane Katrina was the inspiration for creating the PortaVault®. After being evacuated with nothing but the clothes on their backs, I realized how unprepared many people are when a disaster strikes,” said Sherie Dodsworth, CEO of Securita. “The thought of gathering and organizing important documents can be overwhelming, but the Vital Records PortaVault® simplifies the process by providing an easy, step-by-step solution.”

The upcoming launch of the PortaVault® TV spot represents the first phase of an overall marketing and branding strategy which will include various media, including the Internet, Hispanic, and print advertising.

For additional information on Securita, Inc. and the PortaVault®, please visit the website at www.portavault.com or contact Sherie Dodsworth at 888-279-1956.

About Right Price Marketing
Right Price Marketing is a full service Direct Response agency that offers its clients a turn-key marketing solution which includes creative services, production, and access to a nationwide Cost-per-Lead network consisting of over 1,500 media properties that reach 120 million households. The Company’s business model is designed to offer the most cost effective means to create, test, implement, and expand a nationwide marketing campaign through a variety of media on a Cost-Per-Lead basis. Right Price Marketing provides a complete marketing solution focused on building brand awareness and generating significant direct response revenues for a product or service.

About Securita, Inc.
Securita, Inc. provides portable recordkeeping solutions that help individuals and families organize their most vital personal and business records.  Securita’s flagship product is the Vital Records PortaVault®, a lightweight, binder-sized portfolio that stores and organizes financial and medical records, insurance information, estate planning documents, as well as birth certificates, passports, Social Security cards, and proof of ownership documents. The PortaVault® is easy to transport during an emergency and creates peace of mind from having a family’s most important documents readily accessible and organized. PortaVault® has been recognized by the Bay Area American Red Cross and Voted Best Home Organizing Product by the National Association of Professional Organizers.

Contact:
Securita, Inc.
Sherie Dodsworth, CEO
www.securitaonline.com
888-279-1956

Right Price Marketing
Vlad Zatulovsky, President
www.rightpricemarketing.com
818-785-8851

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